best seo reporting tools

9 Best SEO Reporting Tools 2023 (Reviewed)

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SEO reporting tools give me insights into what’s happening on my site and help me keep track of my SEO activities. They generate reports about my website’s traffic, backlinks, and keywords, so I can see how my site is doing in search engine rankings.

With the information from the SEO tool, I can optimize my SEO efforts to get more visitors from search engine results.

In this article, I’ll be reviewing 9 of the best SEO reporting tools out there!

What Is SEO Reporting Software?

As a content marketer or blogger, SEO reporting software is a great tool for me to analyze how my content is performing. It gives me an idea of which types of posts do well and which ones need some work to rank higher on search engines like Google, Yahoo, and Bing.

The most basic SEO reporting tool analyzes my content by keyword and shows how often those keywords are mentioned on my site. It also tracks which pages are getting more traffic, so I know where to focus my time and resources.

One of the best features is that it tells me if a post was shared, liked, or commented on social media. It even gives me info on the best time of day to post certain types of content and which days are most effective for getting traffic from social shares.

Overall, SEO reporting software is an amazing tool that helps you understand how your posts are doing so you can improve them. It keeps track of keyword mentions, social media shares, and many other SEO things.

Why Use A SEO Reporting Tool?

There are many reasons that I already talk before, but one of the biggest is that it helps me measure and track my SEO efforts.

SEO tools are essential for any company’s digital marketing. They help us track rankings, monitor keywords, find growth opportunities, and get insights into our brand.

Key Factors For Choosing The Best SEO Reporting Tool

When choosing the best SEO reporting tool, there are many factors to consider. Here are a few things to think about before using or buying any premium SEO analysis tool.

  • Company size and SEO requirements.
  • Do you need a single tool or multiple tools?
  • How many tasks will the SEO report software help with? 
  • Is it important to have information from other sources like keyword research, on-site optimization, and social media marketing in your reports?
  • What type of reporting are you looking for: basic metrics (e.g. ranking, traffic), more advanced metrics (e.g. click-through rates, content engagement rate), or a combination of both?
  • Are you looking for an SEO reporting tool that is integrated with other tools such as web analytics and project management software?

What Are Some Of The Top Features You Should Be Looking For In A SEO Reporting Tool?

Some of the top features to look for in an SEO reporting tool include:

File formats for download– The ability to generate reports in various formats, such as PDF, CSV, and Excel.

Report for Various sources– Reports for keywords, competitors, and links that allow you to track and compare performance over time.

Social Insights– Insights into social media audience size, such as Facebook likes and Tweets, to help you decide where to focus your marketing efforts.

Provide accurate results– A reporting tool that is accurate and up-to-date with the latest changes in SEO best practices.

Accurate filter reports– The ability to filter reports by keywords, which can help you see how different keyword phrases are ranking on various search engines and how they compare to their competitors.

Data from multiple sources- It may be worth investing in a more expensive reporting tool that can provide data on ranking metrics, website traffic, and social media engagement.

Ability to share reports with others– The ability to share reports with other team members, so everyone can easily see which keywords are driving the most traffic and conversions.

SEO ToolFree Version AvailableFree TrialStarting Price
SemrushYes (Limited features)7 days$99.95/month
Google Search ConsoleYesNoFree
Moz ToolYes (Basic research)30 days$99/month
SEO PowerSuiteYes (Basic research)No$299/year
Ahref ToolNo7 days ($7)$99/month
Raven SEO ToolNo7 days$39/month
KwfinderNo10 days$49/month
Rank MathYes (Basic features)No$59/year (Unlimited personal websites)
Google AnalyticsYesNoFree
Note: The price of each tool can change from time to time.

The Ultimate List of 10+ Best SEO Reporting Tools For Personal & Agency


9 Best SEO Reporting Tools 2023 (Reviewed) 1

SEMrush is a well-known SEO and marketing tool used by digital marketers, agencies, bloggers, and influencers. It offers a range of tools to help with day-to-day activities and can identify top-performing content on search engines like Google.

SEMrush is an advanced SEO tool with many features. It helps you optimize your site for over 100 million search queries. It also has tools for keyword research, rank tracking, backlink analysis, and more.

Even it integrates with Google AdWords for PPC ad ideas.

9 Best SEO Reporting Tools 2023 (Reviewed) 2

Key Features Of SEMrush:

  • Keyword research: SEMrush provides you with the keywords for which your content is ranking. 
  • Domain comparisons: You can compare two domains to see if one ranks higher than the other in search engine results pages. 
  • Position tracking and alerts: It monitors how well a domain or keyword performs on Google over time, as well as the domain’s relevance to a certain search query.
  • Rank tracking: It tracks your site’s ranking in SERPs for specific keywords and phrases, so you would know what needs optimization. 
  • Backlink analysis: This feature helps you identify links that might be affecting or helping your website in Google rankings. 
  • Site audit: SEMrush is able to deep scan your website and gives you a comprehensive report on any potential issues, such as duplicate content or broken links.
  • Keyword grouping tools (and competition analysis): This feature helps make it easier to spot relevant keywords for which your site might not be ranking well in search engine results pages.

Price: Starting price $99.95/month. You can try a 7-day free trial first.

Google Search Console

Google Search Console

Google’s Search Console is a web-based tool that gives you insights into your site’s activity in search results.

The report includes search traffic data, such as impressions and clicks for each query or keyword phrase on your site over time. It also finds crawl errors by bot spiders, like 404s, and provides a list of links to pages that Google can’t crawl.

The Search Console also has a diagnostic tool for site owners, developers, and webmasters who want to understand the crawling issues affecting their sites. Your site won’t rank or index on Google until you index it on the search engine.

Key features of Google Search Console:

  • In-depth result– Google Search Console is a free tool from Google that helps you find out how your website is doing and what might be bothering it.
  • Easy to setup– The initial setup process for GSC is straightforward once you’ve verified ownership of your domain you can start monitoring in-depth data on your site’s performance.
  • Continuous monitoring– The dashboard will help you get more information about how Google is crawling and indexing your website, the keywords that are relevant to your articles and pages on your site, link back to your domain from other websites, and more.

Price: Free to use

Moz Tool

Moz tool

Moz is the go-to software for inbound marketing. They offer everything you need to make your site more search engine friendly, so it can rank higher on Google and other major search engines.

What I love about this tool is its ability to track keyword rankings across different platforms and monitor changes over time. Also, it even lets you track your site’s backlinks and determine if they’re natural or not.

Moz provides valuable marketing insights by analyzing search engine rankings, checking out the SERP overview, researching keywords, and building links.

Key features of Moz Tool:

  • Keyword research: Moz tool allows you to find keywords that are relevant and popular. You can also get search volume, CPC value, and competition level for each keyword. 
  • Importing Google Adwords’s data: Moz Tool has an inbuilt option of importing Google Adwords’s data which is a strong feature as it gives the best estimate of who your competitors are.
  • Keyword difficulty score: Moz has a keyword difficulty feature that will help you to find keywords with low competition levels but high search volume. 
  • SEO checklist: The SEO checklist has a few things you need to do before you publish your blog post or website. That way it will rank higher on Google Searches.
  • Experimental documentation: Moz offers links to relevant articles where you can learn about SEO topics like keyword research, link-building techniques, and social media tips and tricks.
  • SEO Toolbox: Moz tool has an SEO Toolbox with tools to help you optimize your website. These include on-site optimization and off-site campaigns like getting backlinks and trying to get more people on social media.

Price: Free to use for basic research. You can try a 30-day free trial then the premium plan starts from $99/month.

SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is a powerful set of web marketing tools that combines on-page SEO, keyword research, and backlink analysis. It’s a valuable resource for online marketers, helping them rank higher in search engines by creating high-quality content for their websites.

With SEO PowerSuite, you no longer have to worry about which keywords will drive traffic to your site. It provides suggestions for on-page optimization to make your site more search-engine friendly.

Also, it offers a comprehensive set of tools for link building, keyword research and analysis, SEO, and more. It has everything you need to succeed in the business.

Key features of SEO PowerSuite:

  • SEO optimization: It provides detailed SEO optimization for websites and blogs that lets you measure your SEO progress.
  • Keyword research: It provides keyword suggestions for an article, video, or website as well as the competition level.
  • 301 redirects report: You can follow up on 301 redirects of your site to help you improve your site’s link juice, rank higher in search engines, and increase traffic.
  • Dashboard statistics: You can monitor the progress of your SEO campaign with dashboard statistics on keywords rankings, backlinks analysis, and much more.
  • Website audit: It provides a detailed checklist of website errors to help you identify and fix them.
  • Banklink analysis: Track the backlinks of your site and see where they are coming from to help you identify high-quality links.

Price: Free to use for basic research. The pro plan starts from $299/per year.

Ahref Tool

ahref tool

Ahrefs is a popular SEO reporting platform that lets you research, monitor, and audit your competitors’ online presence. It’s a valuable tool for marketers looking to learn from the best and implement successful strategies in their own campaigns.

With features like an organic traffic estimator, backlink loss tracking, keyword research with SERP data, and rank tracking, Ahrefs helps you analyze your competitors’ website performance, track your rank on Google, and monitor backlinks.

Also, it provides an organic traffic estimator to help you determine the potential of ranking for specific keywords on search engines like Google or Bing. It’s a powerful tool that helps you create an effective SEO strategy and increase organic traffic to your site.

Key features of the Ahref tool:

  • Fixes broken links: Ahref will help you fix a ton of broken links for your site since using it.
  • Keyword rank tracker: It will let you know exactly how many people are searching for keywords.
  • Content analysis: Ahref is incredibly easy to use, and it comes with a ton of content analysis features that make life easier for internet marketers.
  • Gives in-depth data: It will give you a lot of SEO data that is very helpful.

Price: The premium lite plan starts from $99 per month. You can try 7 days for $7.

Raven SEO Tool 

Raven SEO Tool

When you enter a search query into the Raven SEO tool, it not only suggests keywords but also draws data from various sources like domain names and your competition.

To gauge the competition, it provides a keyword difficulty meter that ranks how challenging it will be to secure a spot on Google’s first page for that keyword.

Not only that, the tool goes the extra mile by offering suggestions on what it would take to climb to Google’s first page. It may recommend obtaining more backlinks, improving your content quality, or securing higher-quality links.

If you’re on the lookout for fresh keywords, Raven Tool has got you covered. Analyzing your competitors’ data and studying their best-performing content.

Also, it will help you discover long-tail keywords that have the potential to boost your rankings. Their “Keywords Explorer” analysis is your ticket to finding these hidden gems.

Key features of Raven SEO tool:

  • In-depth research: Raven’s proprietary algorithm calculates the next best link, which means you can grow your site on autopilot.
  • Marketing report: The tool provides a comprehensive marketing report of your site.
  • Keyword research: The keyword research feature lets you identify keywords that are likely to produce traffic, so they can be incorporated into the content.
  • Competitor domain research: It can do in-depth research of competitors’ websites and their link profiles, and find out what they are not doing which you can take advantage of.
  • Link Spy: This feature is for those who want to see what links are on the way but haven’t yet made it to your site.
  • Google data studio integration: The tool integrates with Google data studio to provide detailed reports.
  • Social media integration: You can integrate social media accounts to see what’s happening on each platform and how your posts or ads are performing.

Price: Sign up for a free 7-day trial then pro plan start from $39/month.


Raven SEO Tool

With Kwfinder, you have another fantastic SEO reporting tool for your need, providing valuable insights into keyword rankings, traffic estimates, and more.

On Kwfinder’s user-friendly dashboard, you can easily check the rankings for various keyword phrases you enter in the search bar.

For a more comprehensive analysis, the SERP tab on the search results page offers detailed information about each result in your list of search engine pages (SERPs). This data empowers you to identify opportunities for improving your site’s ranking on the chosen keyword.

Moreover, the SERP tab conveniently provides an option to download the results as an Excel file, containing additional information about well-performing keywords on Google’s search engine.

For those seeking a deeper dive into their data, Kwfinder eliminates the hassle of exporting it elsewhere. Everything you need is right at your fingertips, making it a valuable tool for comprehensive keyword analysis.

Key features of Kwfinder:

  • Longtail keyword research: It offers to research long-tail keywords and gives related search volumes in Google, Bing, and Yahoo.
  • Competitors research: You can research your competitor’s domain to get the most accurate data.
  • Keyword tracking: Kwfinder provides a tracker for you to see the keyword ranking over time in Google, Bing, and Yahoo search engines.
  • Accurate keyword difficulty score: It provides the most accurate keyword difficulty score that will help you decide the best keywords for you to rank on top.
  • SEO metrics: You can find SEO metrics for any website as it is the most accurate data available.
  • Domain authority: Kwfinder tool will show you the domain’s SEO score which is based on many factors such as social engagement, website backlinks, and more.

Price: Start 10-day free trial then the pro plan start from $49/month.

Rank Math

Rank Math SEO Reporting plugin

Rank Math is a powerful SEO plugin for WordPress, similar to Yoast SEO and All In One SEO. It’s a new product that helps me get top rankings on Google, Bing, and Yahoo, and even generate more traffic from social media.

With its advanced algorithmic features, Rank Math helps me rank my site or keyword faster than non-SEO plugin users. I can control how my posts or pages are indexed and ranked by search engines.

Rank Math is also a rank-tracking plugin for WordPress websites. I can use it to track my website’s ranking on Google and even see charts of my ranking changes over time.

With its RSS feed option for search engine rank changes, I never miss a beat. And the premium version includes even more features!

Key Features of Rank Math as an SEO Reporting Tool

  • Keyword rank tracker
  • SEO performance email reports
  • Google data fetch frequency
  • Track top winning keywords & posts
  • Track top losing keywords & posts
  • Advanced content SEO report
  • Keyword position history
  • Google Trends Integration
  • Sitemap for Videos & News
  • Image SEO & Local SEO
  • Google AdSense earning history
  • Google search console and analytic data analyses
  • Track page speed for post and page
  • Track SEO performance

Price: Rank Math’s pricing starts at $59 per year for unlimited personal websites. For more information and price variations, you can visit Rank Math’s official website.

Note: Rank Math’s free version does not offer SEO reporting features. Therefore, if you want these features, you must buy the pro version.

Google Analytics

Google Analytics

Google Analytics is an amazing free tool that allows you to measure the performance and traffic of your website.

It collects valuable data like page views, unique visitors, and engagement metrics, and even provides location information about your users from different countries worldwide.

Not only that, but Google Analytics also gives you insights into the performance of your site or ads across various Google platforms, including search, YouTube video results, map listings, and even app store listings.

With the user-friendly Google Analytics dashboard, you can effortlessly visualize and understand important metrics such as the number of visits, conversions, page views, and more. It shows all this information in a visually appealing format, making it easy to grasp and analyze.

Key features of Google Analytics:

  • Wide range of reports: Google Analytics has a wide range of reports, including the ability to compare data from different sources.
  • Detailed information: You can obtain detailed information about your website’s traffic and user behavior on any device or operating system.
  • Easy to set up: It’s easy for beginners with basic knowledge of web analytics to use this tool because you just need to create a Google Analytics account and paste the code into your website.
  • Supported by AdSense: The reports in this tool can also be used as an analysis for your AdSense campaigns, which is perfect if you want to optimize them with these insights.

Price: Free to use

Last Words & Which SEO Reporting Is the Best?

There are many free and premium SEO tools available on the market, but according to user ratings and features, the ones mentioned above are among the best.

If you don’t want to use a premium tool, that’s okay. But if you want to rank your website on Google or work on anything related to SEO, you should definitely use the Google Search Console tool.

For deeper research into new keywords, site audits, competitor research, and more detailed SEO reports, a premium SEO tool is the way to go.

Each of these 9 SEO tools has its own unique features and strategies, so it can be tough to decide which one is best for your needs. Ahrefs is great for analyzing competitors’ link profiles and building links.

Whereas, SEMrush is perfect for those who want to become experts in SEO and marketing and research low-competition keywords to rank faster on search engines.

Finally, If you want to know which SEO reporting tool is better, I highly recommend using SEMrush. Although its starting price is a little high, so if you have no enough budget, alternatively you can use Kwfinder and don’t forget to use Free SEO tools menthond above.

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  • Palash Talukder

    Palash Talukdar is a digital marketer & the founder of WP Basic Pro. He has been building and managing WordPress websites for 5+ years. He loves to write about WordPress, SEO, marketing, productivity, and web performance.

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