Best WordPress Lead Magnet Plugin

7 Best WordPress Lead Magnet Plugins 2022 (Compared)

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Grabbing readers’ attention using something is challenging because readers are more talented than you. So, in this case, you have to apply such techniques that work fine to grab readers’ attention.

So for the lead generation purpose, your excellent result of hard work or business will not be failed if you use the best WordPress lead magnet plugin on your WordPress site.

However, making a lead page and form is a time-consuming matter because you need to know substantial coding knowledge. But a good rating lead management plugin ultimately helps you to do the entire process within just a few clicks.

Best WordPress Lead Magnet Plugin

So in this post, I will describe the 7 best lead magnet plugins for using a WordPress site to get maximum subscribing to email benefits.

Top 7 WordPress Lead Management Plugins

1. Bloom

Bloom Lead Magnet Plugin

Bloom is a lead generation plugin that is upfront, and an excellent plugin works perfectly for automation agency clients and turns visitors into leads. Bloom is a high-quality tool powered by powerhouse ElegantThemes. It’s a new contender in the lead generation field. 

You can create stunning opt-in forms with Bloom, which includes over 100 customizable templates. You can easily fit these templates with your website’s email opt-in form design.

There are six different enriched features, in-line opt-in forms, including opt-in popups, widget area forms, fly-ins, below content opt-in forms, and content lock forms. You can also integrate it with many popular email marketing tools.

 Bloom integration tools

You will be able to create visually appealing opt-in boxes and implement them in a way that is good for controlling and perfect deciding when, where, and how to display those. This complete control makes Bloom worthy of use.

Bloom lead generation plugin is packed with so many features, and also a solid selection of templates is available.

  • Price: $89/year with 1-year customer support.

Note: With this price, you will get Divi builder/theme and Monarch plugin for free. So this is a big discount for the ElegentTheme store.

2. ConvertPlus


ConvertPlus is a popup plugin that is developed by Brainstorm Force, which is a company behind many other leading tools in the market, such as Astra free theme, Astra premium extensions, or Addons for Beaver Builder.

Check Astra theme discount code.

With the ConvertPlus plugin, you can generate popup lead generation forms for different usage such as email opt-ins, promotions, social integrations, etc.

It primarily offers you 100+ pre-built customized modal popup forms. Also, you will get varieties of other features, including notification bars, sidebar widgets, etc.

The pre-build templates provided by ConvertPlus have significant benefits because of their beautiful outlook.

ConvertPlus integrations
ConvertPlus integrations. See more

Besides, this lead magnet WordPress plugin offers a detailed triggering mechanism, including time management, scroll depth, exit-intent, click, user inactivity, launch after content, etc.

You will also get a pack of targeting rules presenting page-level targeting, referrer detection, new vs. returning visitors, device, cookie, and logged-in users.

These features are essential to design forms and required for collecting email subscriptions, even perfect for promoting sales products.

  • Price: It costs only $24 a year with 1-year update and customer support.

3. OptinMonster

OptinMonster plugin

OptinMonster is another lead generation plugin available on the market. To grow your email leads and sales percentage, OptinMonster is well ahead because of its geo-location targeting, behavioral targeting, page-level targeting, etc.

There are more ways to explore while using OptinMonster. One of the attractive ways is you can download your blog content as an eBook style and use it as a lead magnet. You can check the instructions about the content upgrade by OptinMonster in the documentation section. 

As previously mentioned, behavioral detection technology allows you to create a convertible form that shows the right campaigns to the site visitors at the right time. So it is the best way to represent the option form when users are interested in subscribing. 

OptinMonster integrations
OptinMonster integrations

Users who take lead generation seriously should try this plugin because it has a big price tag, but the features make up for it. Using this plugin has increased the percentage of email subscriptions to 300% for them.

  • Price: $108/yearly for single site licenses.

4. OptimizePress

OptimizePress Lead Magnet Plugin

OptimizePress is one of the most common tools that most WordPress users use. This tool is so simple and enables you to create landing pages easily. OptimizePress is a native WordPress plugin, so it does not need any other platforms to be aligned with it so that you can work within the WordPress dashboard.

OptimizePress has a drag-and-drop editor. This editor allows you to create lucrative landing pages, sales funnels, and separate membership portals. They enable all the exclusive features in it and verities of customization options. 

OptimizePress integrations
OptimizePress integrations

The plugin is easy to handle and good for faster loading. The speed of this plugin while building landing pages and editing those with its Lightning Editor is impressive. 

OptimzePress stands in a disparate group among the others on the list because of its huge functionalities. It might take you to work more on the technical terms to work swiftly, but the result is astonishing. 

  • Price: $99/ year for 1 personal site.

5. Lead Pages

Lead Pages Lead Magnet

The lead generation market is thriving with LeadPages at the moment. LeadPages plugin is popular because of its easy features and drag and drop form builder. 

LeadPages has an impressive library enriched with beautiful templates with an advanced content editor and optimized tools. It is an overall package in one.

It has customizable or editable templates by which you can create landing pages and other content. To generate more leads in WordPress websites, you can create popups, alert boxes and add them to the website.

leadpages option

The advanced drag and drop feature allows you to create a unique landing page from scratch, which makes the process straightforward. You can test and verify which design is getting the best response and create the best landing page by comparing it with a split test feature.

Moreover, you can integrate LeadPages with the popular payment processer, email marketing tools, and social advertising platforms. 

  • Price: Free 14 day trial, then $300/year.

6. Thrive Leads

Thrive Leads plugin

Thrive Leads is a very user-friendly lead magnet plugin and has a lot of options with customizable features. The most attractive attribute of the plugin is that reasonable cost and perfect for both beginner and professional bloggers.

This plugin is rocking with so many features. It has a simple and intuitive drag-and-drop editor, which makes customization easier. If customization is not a simple task or it overwhelms you, then Thrive is your best option. 

The plugin includes a wide range of form types to generate leads. The forms display smoothly on the website, and you can decide when, where, and how to display those.

The Split testing feature is also available to optimize the forms and find out which one serves better conversion.

This plugin comes with a feature named SmartLinks. This feature hides the opt-in box from those who have already subscribed. So unwanted readers who have already subscribed won’t be prompted with those features again. 

7 Best WordPress Lead Magnet Plugins 2022 (Compared) 1
Thrive leads integrations

Thrive has a powerful analytic feature that is built-in. The feature can refine the campaigns and lead generation over time.

  • Price: It cost only $67 a year with unlimited update + 1-year support.

7. Mailster

Mailster review

Mailster is a WordPress plugin that allows you to automatically send out emails to subscribers based on triggers within your WordPress site. Several different kinds of triggers are available for the plugin, including redirects, post publish/unpublish, comment publish/unpublish, new posts in RSS feeds, logged-in state, and widgets.

These triggers come with their own set of options to help fine-tune the email settings for each trigger. In addition, Mailster has a free plugin and premium to make things even better.

If you need an easy-to-use WordPress lead magnet or email newsletter plugin, Mailster is your answer. With this plugin, you can build your email list quickly, send newsletters or even drip sequence emails to subscribers.

Since Mailster is an all-in-one plugin, it can do many different things for your WordPress site. For example, it can track stats, manage subscribers and even handle forms on your website, just like MailChimp and Mad Mimi.

Read Mailster Review

Price: You can buy it from Codecanyon for $86 with six months of customer support.

Which WordPress Lead Generation Plugin Should You Use?

After researching and testing for a few hours, I have realized that Bloom and OptinMonster are the best as lead magnet plugins. Both plugins have lots of features and pre-build design forms and landing page templates, which you can use to save time.

These two plugins smoothly work with all modern browsers and are responsive to all devices. So you can easily convert abandoned visitors into email subscribers.

Besides, Bloom and Optinmonster work fine with every WordPress blog, even compatible with the Shopify store website & HTML page.

So if you take an online business seriously, you must have to collect emails from your website. Again, considering all the essential benefits and features, Bloom and Optimonster are the best lead management plugins that I recommend. Although, you can use any of them from this list on your WordPress blog.

Best Lead Generation Plugin for Low Budget

If you have a low budget of around $25 per year, you can use ConvertPlus, which is the best for small and mid-level website owners.

To see your online business at the next level; there is no alternative to email marketing techniques. I will recommend using Mailerlite email marketing tool, which smoothly integrates with both plugins.

ConvertKit is easy to use and has enough features that are suitable for any online business to grow through email marketing techniques.

The 4th recommended plugin is Thrive Leads. But you can use any of them. All works fine, just different among the features.

Final Words:

I have discussed as much as possible about the popular WordPress lead magnet plugins from our experience. Along with this review, I have recommended the best plugin for smooth use as well.

So you can use any of them according to your need. If you have any questions about the wp lead generation plugin, please comment below.

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  • Palash Talukder

    Palash Talukdar is a digital marketer & the founder of WP Basic Pro. He has been building and managing WordPress websites for 5+ years. He loves to write about WordPress, SEO, marketing, productivity, and web performance.

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